We’ve mastered hair moisture.
Traditional products targeted for textured hair have long been filled with heavy oils, butters, and grease that not only can weigh our strands down but block hydration. This cycle can cause hair to ‘feel’ dry. We formulate with moisture-boosting humectants like hyaluronic acid, and cuticle smoothing conditioning agents like cationic polymers that enhance curl definition, shine, and manageability.
Hair moisture and slip = less breakage + length retention.
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We use moisture boosting and retaining humectants like hyaluronic acid and aloe to deliver weightless moisture without weighing down your strands.
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Our vegan strengthening actives work inside the hair shaft to increase moisture content and plasticity for hair that’s soft and resilient.
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Formulas with slip support detangling, increasing hair manageability for less breakage. We use silicone-free cationic polymers and lightweight emollients to lubricate the hair strand decreasing friction and mechanical damage from brushing, combing, and styling.
Our Soft Shield Complex
Hyaluronic Acid
A moisture-retaining humectant that tackles frizz, leaving curls defined and strands that feel smooth, full and shiny.
Cationic Polymer
Positively charged polymers that provide silicone-free slip and anti-breakage benefits that improves hair manageability and supports length retention.
Fermented Peptide
A bio-fermented peptide effective on scalp and hair strands that delivers nutrients and weightless hydration to support soft, resilient, healthy hair.