Yes, Black girls, too, deserve ease with ourselves and our hair.

There are times where I have felt that the marketing and messaging around Black women's hair revolved around a sense of rush. Even the sayings such as  ‘wash-n-go’ or ‘wake up and go’ implied a sense of hurriedness that vastly differed from the promotional efforts of taking your time, overnight routines, and simply easy breezy I saw marketed towards other cultures and looser curl types. 

As I’ve gotten older, I realize that wash day; shampoo, condition, mask/treat, and style are some of the only uninterrupted quiet times I have to myself. The delicate song and dance of gentle detangling, cleaning my scalp with my fingertips, smoothing and setting my hair style is an act of self-love and self-care that affirms I too, deserve to take more time for myself and my hair. 

Natural hair difficulty discourse springs forward like lawn weeds; a frequent, cyclic conversation that shares that our hair is difficult and hard to manage. I’d love for us to set our hair free, and release the ideas and expectations that others have placed on our hair. 

With Soft Rows, I hope to usher in a different kind of natural hair community. One that provides a safe space and a soft landing for us to be more curious, more gentle, and more soft with our hair and ourselves. 

A space for us to feel free to express ourselves with experimentation of styles. A place of solidarity. A space where we don’t demand or tell you what you should do with your hair. But rather we allow for discourse, and provide versatile products that allow you to celebrate your texture, honor your heritage, and express your true self.

Because, softness, truly is the new strength.

-Quani for Soft Rows