SCIENCE MEETS SALON

Our Soft Shield Complex

Created in partnership with Women of Color chemists and cosmetologists

Key ingredients

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FERMENTED PEPTIDE

3 essential amino acids that support the structure of hair and support scalp health. 

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HYALURONIC ACID + ALOE

Weightless moisture that won’t weigh your hair down. 

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CATIONIC POLYMER

Silicone-free slip that helps with detangling to prevent breakage.

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Our Core Promises

Bring ease into your hair routines

By centering the tightest of hair textures we create efficacious products for all coils, curls, and waves whether natural, relaxed, or color-treated. Our products are multipurpose, multitasking, and invite ease into your routine, empowering you to experiment and express yourself.

We’re here to bring ease into your hair routines. Ushering in a different kind of natural hair community. One that provides a safe space and a soft landing for us to be more curious, more gentle, and more soft with our hair and ourselves. Because softness truly is the new strength.

We honor our ancestral heritage and draw inspiration from cultural beauty staples, reimagining for today’s modern women of color.

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Soft Rows hair mask hair foam hair lotion for textured hair

Bundle: Get the full Soft Rows ritual