Bundle: The Full Soft Rows Ritual
All 3 Essentials for Ultimate Texture-Rich Styling
This is a pre-order. Your order will ship by or before July 15th. Due to the nature of this early release, all sales are final.
All Set Soft Touch Styling Foam
A rich, long-lasting styling foam that defines curls, boosts shine, and holds shape without the crunch. Perfect for twist-outs, braid-outs, pixies and styles required to lock strands in place.
Velvet Slip 3-IN-1 Hair Lotion
This moisture-sealing lotion smooths, detangles, and minimizes frizz, while adding soft, flexible hold.
Supreme Strength Moisture + Repair Deep Conditioning Mask
A concentrated mask that reinforces hair strength and elasticity to protect hair during and in-between styling.
We are a family-run business, and each order is handled with care and attention to detail. All orders are typically processed and packaged within 5-7 business days.
Delivery times will vary depending on the carrier and your location. Typically, domestic shipping within the continental US takes between 3-7 business days from the time it ships, but please be aware that factors like weather, holidays, or delays with the carrier may affect the exact delivery time.
Thank you for your patience and understanding as we work hard to deliver your order as quickly as possible. We are grateful for your support and are excited to be part of your hair care journey!
SCIENCE MEETS SALON
Our Soft Shield Complex
Created in partnership with Women of Color chemists and cosmetologists
Moisture
Moisture without weighing down your hair.
Strength
Support your hair's internal structure, giving you softer, more resilient strands.
Slip
Slip to detangle and style with ease. Minimizing damage and preserving length.
Key ingredients
FERMENTED PEPTIDE
3 essential amino acids that support the structure of hair and support scalp health.
HYALURONIC ACID + ALOE
Weightless moisture that won’t weigh your hair down.
CATIONIC POLYMER
Silicone-free slip that helps with detangling to prevent breakage.
Bring ease into your hair routines
By centering the tightest of hair textures we create efficacious products for all coils, curls, and waves whether natural, relaxed, or color-treated. Our products are multipurpose, multitasking, and invite ease into your routine, empowering you to experiment and express yourself.
We’re here to bring ease into your hair routines. Ushering in a different kind of natural hair community. One that provides a safe space and a soft landing for us to be more curious, more gentle, and more soft with our hair and ourselves. Because softness truly is the new strength.
We honor our ancestral heritage and draw inspiration from cultural beauty staples, reimagining for today’s modern women of color.