About Soft Rows
Transforming the feeling of caring for your hair from chore to self-care
Meet the founder
Born from my journey towards softness and self-acceptance of my tightly-textured hair
Soft Rows is a love letter to the rich and magical hair textures that have been left out and underserved in the beauty space.
After years spent working for world-class beauty brands like Briogeo, Youth To The People, Versed, and Rhode, I knew that true inclusion couldn’t just be a conversation - it needed to be a creation for myself and the communities I’ve always been committed to serving.
At Soft Rows we aim to transform the feeling of caring for your hair from chore to self-care, and evolve hair routines that once felt difficult, into rituals with ease.
— Quani, Founder + CEO
OUR MANIFESTO
We’ve been conditioned to believe that tight textures are not manageable, easy to style, or even desirable. That the magical bends, waves, and rich textures of our hair needed to be tamed.
Soft Rows was created to help navigate you through your hair journey wherever you are because how you feel about your hair is an extension of how you feel about yourself.
We’ve re-imagined what it means to care for your hair and empower you to love it unconditionally.
Our Core Promises
Bring ease into your hair routines
By centering the tightest of hair textures we create efficacious products for all coils, curls, and waves whether natural, relaxed, or color-treated. Our products are multipurpose, multitasking, and invite ease into your routine, empowering you to experiment and express yourself.
We’re here to bring ease into your hair routines. Ushering in a different kind of natural hair community. One that provides a safe space and a soft landing for us to be more curious, more gentle, and more soft with our hair and ourselves. Because softness truly is the new strength.
We honor our ancestral heritage and draw inspiration from cultural beauty staples, reimagining for today’s modern women of color.
