Build Your Soft Rows Ritual

Our formulas, created in partnership with Women of Color chemists and cosmetologists offer salon-inspired, science-driven, community-vetted solutions for all texture and curl types.

share softness this season — enjoy 20% off all product duos with code SOFTSTACK

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Curl Defining Styling Foam Soft Rows
All Set Soft Touch Styling Foam

Multipurpose, conditioning styling foam

$28.00
Soft Rows hair mask hair foam hair lotion for textured hair
Stylist applying Soft Rows Supreme Strength Deep Conditioning Mask to freshly washed textured hair in salon
Save 11%
Bundle: The Full Soft Rows Ritual

All 3 Essentials for Ultimate Texture-Rich Styling

$83.00 $94.00
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Stylist applying Soft Rows Supreme Strength Deep Conditioning Mask to freshly washed textured hair in salon
Supreme Strength Moisture + Repair Deep Conditioning Mask

Deep repair, intense moisture

$36.00
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curl defining styling foam soft rows
Velvet Slip 3-IN-1 Hair Lotion

Smooth, define, soft hold

$30.00