SCIENCE MEETS SALON

Our Soft Shield Complex

Created in partnership with Women of Color chemists and cosmetologists

Key ingredients

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FERMENTED PEPTIDE

3 essential amino acids that support the structure of hair and support scalp health. 

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HYALURONIC ACID + ALOE

Weightless moisture that won’t weigh your hair down. 

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CATIONIC POLYMER

Silicone-free slip that helps with detangling to prevent breakage.

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Our Core Promises

Bring ease into your hair routines

By centering the tightest of hair textures we create efficacious products for all coils, curls, and waves whether natural, relaxed, or color-treated. Our products are multipurpose, multitasking, and invite ease into your routine, empowering you to experiment and express yourself.

We’re here to bring ease into your hair routines. Ushering in a different kind of natural hair community. One that provides a safe space and a soft landing for us to be more curious, more gentle, and more soft with our hair and ourselves. Because softness truly is the new strength.

We honor our ancestral heritage and draw inspiration from cultural beauty staples, reimagining for today’s modern women of color.

Customer Reviews

Based on 12 reviews
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Leslkie Hill

Let's start with the packaging-very cute! I finally had a day of pampering and the Velvet Slip 3-IN-1 Hair Lotion is such a light, aromatic, hydrating, conditioning nourishment for your tresses. My hair is fine so many products weight my hair and rob me of any volume. Velvet Slip is perfect I believe for all textures. When I wear my hair in its natural state my curls are defined, soft and hydrated all day. When I wear my hair straight, my hair has body and very shiny. I also used the mask before I finished my hair regime with the Velvet Slip 3-IN-1. Great addition to my haircare. Thanks, Soft
Row!

I am glad Soft Rows could be part of your self-pamper day!. We intentionally formulated Velvet Slip to be ilghtweight and conditoning and to work across the versatility of all textured. I am so glad youve been able to use for not only natural styles to enhance your curls but also when wearing your hair straightened! thank you for such a thoughtful review and for being part of our community and what we're building !

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Chynel

Loving the product, and the branding- it feels intentional from start to finish. Initially I used the lotion to freshen up my curls after spending 6+ hours in 90 degree weather 🥵 and instantly loved the smell! It helped revive my curls and wasn’t too heavy to put on top of what I already had in.

It is also great on freshly washed hair- instant ringlets and easy to restyle the next two days. I so appreciate it being in a pump bottle! Definitely recommend 💜

Thank you so much for sharing this, Chynel We’re thrilled to hear Velvet Slip helped revive your curls after such a long, hot day and that you’re loving the scent and pump bottle. Hearing that it works both for refreshing and for freshly washed hair and that it gives you instant ringlets, is exactly what we hoped for when we created it. We appreciate you taking the time to recommend Soft Rows and for being part of our community!

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Larry

I really love the product it makes my hair look amazing.

I am very glad to hear that Velvet Slip makes your hair look amazing! Thank you for taking the time to share a review! It's how we grow and we are thankful to have you part of our community !

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Olivia

I purchased the bundle and this is definitely my favorite product next to the foam! Really moisturizes and softens the hair. I apply before blow drying and it aids in moisture, shine, softness and smoothness. As with all the products the scent is very pleasant. I also add pump or two on my ends between wash days.

Hi Olivia!
Thank you so much for this thoughtful review. We formulated Velvet Slip with your review in mind, ultimate versatility and multipurpose!So happy to hear how its been workign out for you !

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WD

I have been in the market for a moisturizing leave-in for some time now. And let me tell you I finally found it with this Velvet Slip Hair lotion!! I absolutely love love love how soft it makes my hair feel and the lasting moisture on my strands! With my twist out?! Even better, it's the shiniest and softest twist out I've had to date! Get you sooooome!

Thank you for this thoughtful review! We are delighted that Velvet Slip offers lasting moisture and shiny soft strands!

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Soft Rows hair mask hair foam hair lotion for textured hair

Bundle: Get the full Soft Rows ritual