Supreme Strength Moisture + Repair Deep Conditioning Mask
A concentrated mask that reinforces hair strength and elasticity to protect hair during and in-between styling.
A concentrated repair mask powered by bioactive peptides and hemisqualane to reinforce hair strength, deliver deep moisture, and boost elasticity for visibly healthier hair that’s soft and resilient. Made to improve manageability, minimize breakage, and defend against future damage.
Suggested Use: Section clean, wet hair and apply liberally from root to ends. Gently comb through to disperse evenly. Let sit for 10 minutes. Rinse out and style as desired.
We are a family-run business, and each order is handled with care and attention to detail. All orders are typically processed and packaged within 5-7 business days.
Delivery times will vary depending on the carrier and your location. Typically, domestic shipping within the continental US takes between 3-7 business days from the time it ships, but please be aware that factors like weather, holidays, or delays with the carrier may affect the exact delivery time.
Thank you for your patience and understanding as we work hard to deliver your order as quickly as possible. We are grateful for your support and are excited to be part of your hair care journey!
Q: Can I use this instead of conditioner?
A: Yes—this mask can fully replace your regular conditioner for extra moisture and repair.
Q: Is it a protein treatment?
A: Not exactly. It contains vegan keratin—plant-derived proteins broken down into smaller
amino acids, the building blocks of hair. This helps reinforce strength without behaving like a heavy protein treatment.
Q: Why is the texture thinner?
A: It’s designed to melt into strands, not sit on top—so your hair won’t feel weighed down.
SCIENCE MEETS SALON
Our Soft Shield Complex
Created in partnership with Women of Color chemists and cosmetologists
Moisture
Moisture without weighing down your hair.
Strength
Support your hair's internal structure, giving you softer, more resilient strands.
Slip
Slip to detangle and style with ease. Minimizing damage and preserving length.
Key ingredients
FERMENTED PEPTIDE
3 essential amino acids that support the structure of hair and support scalp health.
HYALURONIC ACID + ALOE
Weightless moisture that won’t weigh your hair down.
CATIONIC POLYMER
Silicone-free slip that helps with detangling to prevent breakage.
Bring ease into your hair routines
By centering the tightest of hair textures we create efficacious products for all coils, curls, and waves whether natural, relaxed, or color-treated. Our products are multipurpose, multitasking, and invite ease into your routine, empowering you to experiment and express yourself.
We’re here to bring ease into your hair routines. Ushering in a different kind of natural hair community. One that provides a safe space and a soft landing for us to be more curious, more gentle, and more soft with our hair and ourselves. Because softness truly is the new strength.
We honor our ancestral heritage and draw inspiration from cultural beauty staples, reimagining for today’s modern women of color.
Customer Reviews
This conditioner is excellent and I'm glad to see more brands for textured hair in the prestige beauty segment. Starting with the packaging, I felt the unboxing was elevated by the branding, it was polished and well thought out. My product did spill a slight bit in transit, so maybe a seal over the top (under the lid) would help. The smell is unique, a little strong but I like that the scent lingered in my hair. The consistency reminds me of a leave-in in terms of viscosity but that is the best consistency IMO. It makes it so much easier to distribute and a little goes a long way. The performance is excellent, and I noted some really high quality ingredients in the formulation, so it's worth the price. My hair was super soft and moisturized, and I didn't even need a heat cap, left it on for abt 20 mins. This is one I'll keep in my rotation .
Hi EricaH! Thank you for this thoughtful and thorough review ! Our consistency was something we spent many years working on so im glad you love it ! We always felt deeo condtioners were thick, hard to spread and sat on top of your hair rather than your hair soaking it in! A small notein reagrd to the slight spill, as a we are a small family run operation we initiated a new SOP to ensure the jars are tightly closed! Although our mask did contain a secondary pressure seal lid from our co-manufacturer we recognize the error and have made sure to rectify the situation moving forward! Thank you again !
My hair drinks this deep conditioner right up!! My curls are so juicy and hydrated after using it and something about the smell is so nostalgic. 10/10 recommend.
Juicy and hydrated ! How hair should be ! Thank you for this review ! We went with a light scent with notes of amber and musk for that nostalgic feel we all loved!
The mask has a really pleasant scent and does not weigh the hair down. My hair absorbed it really well and it made my curls really pop.I wish it had more slip, but maybe if I had applied it in the shower and used more water that would have helped. Rinsing out my hair wasn't overly soft but I could tell it was hydrated and really smooth! I proceeded with blow drying and it was really manageable and easy to do so!
Thank you so much for sharing your experience! We’re so glad the mask helped your curls pop and left your hair feeling smooth and manageable.
Pro tip: yes — adding more water in-shower helps activate the formula and increase slip for even easier detangling. We're always learning with our community and so grateful you’re part of it!
Very gentle on the hair, the formula is a light yogurt texture, so the product will last longer for me (im used to big globs of product getting stuck in my hair). Its a great detangler and surprisingly unscented, which I love. Big thumbs up for me
Thank you for this! We’re so glad the lightweight texture is working well for you — we really wanted something that felt nourishing without overwhelming your hair. And yes, that gentle, subtle scent is intentional 💛
Bundle: Get the full Soft Rows ritual