Soft Rows reviewer shows defined twist-out results using All Set Soft Touch Styling Foam on textured hair

Before and after using Soft Rows Styling Foam and Hair Lotion on tightly textured hair — enhanced definition, moisture, and frizz control visible after styling.

Model Règan wearing a wash-and-go, shaking her hair after using Soft Rows Supreme Strength Deep Conditioning Mask

All Set Soft Touch Styling Foam

Name: All Set Soft Touch Styling Foam
Brand: Soft Rows
Price: 28.0 USD
Availability: InStock

$28.00

A rich, long-lasting styling foam that defines curls, boosts shine, and holds shape without the crunch.

DESCRIPTION

A multi-purpose rich styling foam that provides long-lasting conditioning and touchable hold without the crunch. Enriched with hyaluronic acid for weightless hydration that defines curls, boosts shine, and performs against high humidity. Perfect for twists, braids-outs, braids, pixies and styles required to lock strands in place.

SUGGESTED USE

Apply liberally to wet hair in sections, smoothing from root to ends. Set hair and fully dry in preferred style.

INGREDIENTS

Water (Aqua), Cocamidopropyl Hydroxysultaine, Polyquaternium-68, Heptyl Glucoside, Chlorella Ferment, Glycerin, Panthenol, Hydrolyzed Quinoa, Tocopheryl Acetate, Pisum Sativum (Pea) Seed Extract, 1,2-Hexanediol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Maltodextrin, Sodium Hyaluronate, Sodium Sulfate, Benzyl Alcohol, Potassium Sorbate, Glycine Soja (Soybean) Oil, Sodium Benzoate, Sodium Chloride, Tocopherol

SHIPPING

We are a family-run business, and each order is handled with care and attention to detail. All orders are typically processed and packaged within 5-7 business days.

Delivery times will vary depending on the carrier and your location. Typically, domestic shipping within the continental US takes between 3-7 business days from the time it ships, but please be aware that factors like weather, holidays, or delays with the carrier may affect the exact delivery time.

Thank you for your patience and understanding as we work hard to deliver your order as quickly as possible. We are grateful for your support and are excited to be part of your hair care journey!

FAQ's

Q: Can I use this instead of conditioner?
A: Yes—this mask can fully replace your regular conditioner for extra moisture and repair.
Q: Is it a protein treatment?
A: Not exactly. It contains vegan keratin—plant-derived proteins broken down into smaller
amino acids, the building blocks of hair. This helps reinforce strength without behaving like a heavy protein treatment.
Q: Why is the texture thinner?
A: It’s designed to melt into strands, not sit on top—so your hair won’t feel weighed down.

Velvet Slip 3-IN-1 Hair Lotion

$30.00

SCIENCE MEETS SALON

Our Soft Shield Complex

Created in partnership with Women of Color chemists and cosmetologists

Moisture

Moisture without weighing down your hair.

Strength

Support your hair's internal structure, giving you softer, more resilient strands.

Slip

Slip to detangle and style with ease. Minimizing damage and preserving length.

Key ingredients

FERMENTED PEPTIDE

3 essential amino acids that support the structure of hair and support scalp health.

HYALURONIC ACID + ALOE

Weightless moisture that won’t weigh your hair down.

CATIONIC POLYMER

Silicone-free slip that helps with detangling to prevent breakage.

Our Core Promises

Bring ease into your hair routines

Texture-first

By centering the tightest of hair textures we create efficacious products for all coils, curls, and waves whether natural, relaxed, or color-treated. Our products are multipurpose, multitasking, and invite ease into your routine, empowering you to experiment and express yourself.

A softer narrative

We’re here to bring ease into your hair routines. Ushering in a different kind of natural hair community. One that provides a safe space and a soft landing for us to be more curious, more gentle, and more soft with our hair and ourselves. Because softness truly is the new strength.

Rooted in culture

We honor our ancestral heritage and draw inspiration from cultural beauty staples, reimagining for today’s modern women of color.

Thisi has to be my favorite product in the launch. The foam is DIVINE! It has a soft fluffy hand feel, minimal pleasant scent and IDK how Quani didi it, but legit no sticky or tacky feeling to it. We had super humid weather the last several weeks here and it kept the frizz at bay for the whole week. Leaves your hair held but soft. Seriously impressed by this product.

Thank you so much for this review! It was important to us to build our formulas from scratch in partnership wtih Black and other Women of Color chemists and cosmetologists for the ultimate high-perfomring products! Your words of no sticky or tacky feeling is so affriming the years we took in formulating and building this brand ! thank you !

This product is pure magic. It smells amazing, defines curls for days, and isn’t sticky at all. I’ve never found a foam or mousse I actually wanted to keep using, until now. This one? I reach for it again and again.

I’ve used it across a wide range of hair types: from straighter, Asian-textured hair and mixed textures, to my daughter’s tighter curls and my own looser, larger curls. It performs beautifully on all of them.

This is a must-have. I’m constantly recommending it for so many different hair types. Prepare to be pleasantly surprised, this one’s a true showstopper.

We’re smiling from ear to ear reading this! 💜 Thank you for sharing such a thoughtful review — it means the world to hear that the foam is a go-to for you (and your family!) across so many textures. Creating a versatile, non-sticky styling foam that delivers was exactly our mission, and knowing it’s a ‘showstopper’ for you makes every bit of the work worth it. Thank you for recommending Soft Rows — we’re so glad it’s part of your routine!

I left my hair, looking, fabulous, healthy, shiny, and naturally beautiful. The texture is on point. The product will make it to the top of the line it’s not greasy. It’s not sticky is soft and has a clean sent to it. I love it and I encourage anyone with Sisterlocksor or dreads or just plain natural hair to try iit

Thank you so much for this beautiful review! We’re honored Soft Rows left your hair feeling healthy, shiny, and naturally you. ✨ We created these formulas with versatility in mind — from Sisterlocks to twists to curls — so hearing this means the world. Thank you for spreading the word and showing us how texture-rich hair shows up, soft and strong.

Perfect foam - great hold, shine and softness!!! This is my favourite product and I'm so glad I tried it!!

That means so much — thank you!! We’re so glad the foam is giving you hold and softness. It was made to be a go-to, and we’re honored it’s your favorite

One of the most hydrating foams ive used. This is top tier for a twist out or braid maintanence. Im super excited to try this with heatless rollers or stretching my hair under a hairdryer to see if my hair stays bouncy and lively. So far so good!

This makes us so happy to hear! We formulated the foam to hydrate and perform, whether it’s twist-outs or heatless styles. Can’t wait to hear how your next styles turn out — bouncy and lively sounds like a dream ✨

Soft Rows hair mask hair foam hair lotion for textured hair

Bundle: Get the full Soft Rows ritual

Get the bundle

Cart0 items