All Set Soft Touch Styling Foam
Limited Pilot Batch · Soft, Weightless Care for Every Style.
Humidity-Proof Strands. A rich, long-lasting styling foam that defines curls, boosts shine, and holds shape without the crunch.
A multi-purpose rich styling foam that provides long-lasting conditioning and touchable hold without the crunch. Enriched with hyaluronic acid for weightless hydration that defines curls, boosts shine, and performs against high humidity. Perfect for twists, braids-outs, braids, pixies and styles required to lock strands in place.
Our All Set Soft Touch Styling Foam is a customer favorite for a reason:
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Frizz stays away — even in humid weather
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No sticky or tacky feeling, just soft-touch hold
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Hydrates + revives texture, helping coils, curls, and waves, come back
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Versatile across hair types — from tight curls and locs to protective styles and waves
⭐️ “Legit no sticky or tacky feeling… it kept the frizz at bay for the whole week.”
⭐️ “My 10000% go-to on every morning wash… finally seeing my texture come back.”
⭐️ “This is a must-have — performs beautifully across all hair types.”
We are a family-run business, and each order is handled with care and attention to detail. All orders are typically processed and packaged within 5-7 business days.
Delivery times will vary depending on the carrier and your location. Typically, domestic shipping within the continental US takes between 3-7 business days from the time it ships, but please be aware that factors like weather, holidays, or delays with the carrier may affect the exact delivery time.
Thank you for your patience and understanding as we work hard to deliver your order as quickly as possible. We are grateful for your support and are excited to be part of your hair care journey!
SCIENCE MEETS SALON
Our Soft Shield Complex
Created in partnership with Women of Color chemists and cosmetologists
Moisture
Moisture without weighing down your hair.
Strength
Support your hair's internal structure, giving you softer, more resilient strands.
Slip
Slip to detangle and style with ease. Minimizing damage and preserving length.
Key ingredients
FERMENTED PEPTIDE
3 essential amino acids that support the structure of hair and support scalp health.
HYALURONIC ACID + ALOE
Weightless moisture that won’t weigh your hair down.
CATIONIC POLYMER
Silicone-free slip that helps with detangling to prevent breakage.
Bring ease into your hair routines
By centering the tightest of hair textures we create efficacious products for all coils, curls, and waves whether natural, relaxed, or color-treated. Our products are multipurpose, multitasking, and invite ease into your routine, empowering you to experiment and express yourself.
We’re here to bring ease into your hair routines. Ushering in a different kind of natural hair community. One that provides a safe space and a soft landing for us to be more curious, more gentle, and more soft with our hair and ourselves. Because softness truly is the new strength.
We honor our ancestral heritage and draw inspiration from cultural beauty staples, reimagining for today’s modern women of color.
Customer Reviews
“Absolutely Love Soft_Rows for My Sistalocs !
I’ve tried countless products over the years, but this one has truly been a game-changer for my Sistalocs! From the very first use, I noticed a difference. My locs feel nourished, healthy, and more defined than ever before. The product is light yet effective—no heaviness or residue like I’ve experienced with others. It leaves my hair soft but still maintains that fresh, clean feel.
What I love most is that SoftRow doesn’t cause any buildup, which is crucial for Sista locs. My scalp feels soothed and refreshed, and I haven’t had any itching or irritation since I started using it. The scent is subtle and pleasant, not overpowering. Plus, a little goes a long way, so it’s great value for the price.
I’m so glad I found Soft Rows My Sista locs have never looked or felt better. Highly recommend to anyone with sista locs looking for a product that works without compromising the health of your locks
ABSOLUTE MUST HAVE!
I made the terrible decision a few years ago to get a wolf cut AND bleach my hair, and it’s been a mission to get my texture back. My hair used to have these lovely loose curls, leading me to try brand after brand to get them back but nothing worked. Everything left my hair feeling heavy, stringy, or with a film that frustrated the heck out of me. I saw Soft Rows on IG and felt hopeful!
Let me tell you, this product in particular is my 10000% go-to on every morning wash. I’ve finally been able to hold shape in my hair with subtle waves coming back and a few nice ringlets. To be able to see my texture slowly but surely come back makes me so excited, and I know it’s because of this. The nutrients, the hydration, how lightweight it is, my hair and its texture loves every bit of it. THANK YOU SOFT ROWS!!!
Thisi has to be my favorite product in the launch. The foam is DIVINE! It has a soft fluffy hand feel, minimal pleasant scent and IDK how Quani didi it, but legit no sticky or tacky feeling to it. We had super humid weather the last several weeks here and it kept the frizz at bay for the whole week. Leaves your hair held but soft. Seriously impressed by this product.
Thank you so much for this review! It was important to us to build our formulas from scratch in partnership wtih Black and other Women of Color chemists and cosmetologists for the ultimate high-perfomring products! Your words of no sticky or tacky feeling is so affriming the years we took in formulating and building this brand ! thank you !
This product is pure magic. It smells amazing, defines curls for days, and isn’t sticky at all. I’ve never found a foam or mousse I actually wanted to keep using, until now. This one? I reach for it again and again.
I’ve used it across a wide range of hair types: from straighter, Asian-textured hair and mixed textures, to my daughter’s tighter curls and my own looser, larger curls. It performs beautifully on all of them.
This is a must-have. I’m constantly recommending it for so many different hair types. Prepare to be pleasantly surprised, this one’s a true showstopper.
We’re smiling from ear to ear reading this! 💜 Thank you for sharing such a thoughtful review — it means the world to hear that the foam is a go-to for you (and your family!) across so many textures. Creating a versatile, non-sticky styling foam that delivers was exactly our mission, and knowing it’s a ‘showstopper’ for you makes every bit of the work worth it. Thank you for recommending Soft Rows — we’re so glad it’s part of your routine!
I left my hair, looking, fabulous, healthy, shiny, and naturally beautiful. The texture is on point. The product will make it to the top of the line it’s not greasy. It’s not sticky is soft and has a clean sent to it. I love it and I encourage anyone with Sisterlocksor or dreads or just plain natural hair to try iit
Thank you so much for this beautiful review! We’re honored Soft Rows left your hair feeling healthy, shiny, and naturally you. ✨ We created these formulas with versatility in mind — from Sisterlocks to twists to curls — so hearing this means the world. Thank you for spreading the word and showing us how texture-rich hair shows up, soft and strong.
Bundle: Get the full Soft Rows ritual