SCIENCE MEETS SALON

Our Soft Shield Complex

Created in partnership with Women of Color chemists and cosmetologists

Key ingredients

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FERMENTED PEPTIDE

3 essential amino acids that support the structure of hair and support scalp health. 

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HYALURONIC ACID + ALOE

Weightless moisture that won’t weigh your hair down. 

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CATIONIC POLYMER

Silicone-free slip that helps with detangling to prevent breakage.

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Our Core Promises

Bring ease into your hair routines

By centering the tightest of hair textures we create efficacious products for all coils, curls, and waves whether natural, relaxed, or color-treated. Our products are multipurpose, multitasking, and invite ease into your routine, empowering you to experiment and express yourself.

We’re here to bring ease into your hair routines. Ushering in a different kind of natural hair community. One that provides a safe space and a soft landing for us to be more curious, more gentle, and more soft with our hair and ourselves. Because softness truly is the new strength.

We honor our ancestral heritage and draw inspiration from cultural beauty staples, reimagining for today’s modern women of color.

Customer Reviews

Based on 7 reviews
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Happy Customer!

Love!

We LOVE to hear it! So glad Velvet Slip is working its magic for you — thanks for sharing this!

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Andrea Fallin

Loved Velvet Slip! Left my hair feeling soft and smooth.

Thank you so much, Andrea! It means the world to know you’re loving Velvet Slip — especially from someone who’s seen this brand grow from an idea to the real thing. Your support (and your hair!) are everything to me.

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Paula

I have been looking for a product that I could use on both natural curls and blow dry styling. This product is amazing. This product is TRUTH, no hype.

This means so much — thank you for taking the time to share! When we created Velvet Slip, our goal was exactly that: a product that could support both your natural curls and heat styling without compromise. Knowing it’s working for you (and living up to the hype!) truly makes our day.

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M. Ike

Love! Use it every day on my natural hair. Makes it feel softer and easier to style

This means so much Thank you for not only believing in Soft Rows but for making Velvet Slip part of your daily routine. We created it to make natural hair feel softer and styling easier, so knowing it’s hitting the mark for you is everything!

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Moraya

Wow, this is a must. I need a little bottle to keep in my beach bag too! I love mixing this with the foam, using it fresh out of the shower and air drying my curls (i’m a mom, i sometimes have to just be on the go) and this does it. Also using it as a detangler on my daughters hair is magic.

💜 We love hearing how Velvet Slip fits into your routine (and your daughter’s too!). A big part of creating this lotion was making sure it could work as beautifully on-the-go as it does fresh out of the shower, and knowing it’s become a multitasking must-have for you means so much. Thank you for sharing your experience and for letting Soft Rows be part of your hair journey!

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Soft Rows hair mask hair foam hair lotion for textured hair

Bundle: Get the full Soft Rows ritual