Soft Rows was never meant to be one thing

Not just for women

Not just for natural hairstyles

Haircare, for us, was always meant to honor every facet of you 

I grew watchign the men in my life take carem in quiet ways  
my grandfather, meticulous on Saturday evenings, would take Queen Helene's, a hot towel, an afro pick and line, shape, and smooth for church on Sunday morning

I watched my brother walk down the aisle with long locs adorned with gold cuffs

I'd pull up to the barbershop just to kick it with my friends who had weekly standing appointment for fresh lineups

for the men in my life, and for so many others, the pride, the ritual, and visibility was always there

but not always in beauty

conversations about hairstyling
self-expression
texture
maintenance

rarely centered

Soft Rows for him isn't a pivot 

it's an extension of what was always true